Peter Nixey's fantastic write-up of his experience launching Clickpass at SxSW reads like an edge-of-your-seat, action-thriller-adventure!
... 11:25am: As I shut my Mac and go to do the screencast I happen to glance at TechCrunch. We’re on. Top story. It’s an incredible review — everything we could have hoped for. Fantastic, except that we didn’t expect this for another two hours and the site’s still behind a password! 11:25am 10s: I call San Francisco: “Immad, we’re live, TechCrunch just published the story — let’s push!” 11:25am and 30s: <ping> Aral Balkan twitters that he can’t see the site — how do people find these things out so quickly?! 11:26am: Immad, as fast as ever, IM’s to say that everything’s live. Clickpass is go. 11:37am: An email arrives kindly offering to sell me Clickpass.cn. Un. Believable. I start buying other countries. ...
