My car's dead. It is an ex-car. As a result I've been scouring the auto websites a lot recently. I've been trying to make the best choice about which car to get, with stories of financial belt-tightening on every front page. One thing I won't be buying is an SUV - the market for these is down by between 20% or 40% - that's a heck of a lot! Along the way, I started thinking about how buying broadband compared to buying a car... Today I made a decision and bought a used Mini, and if I was to draw a similarity to a car for PlusNet then that would definitely be it! Here's why: - Many car purchasers (speaking from my personal experience) don't immediately think of a Mini, as they appear quirky or too small, but they're surprisingly spacious and can accommodate four adults comfortably. - Everyone who has one raves about them, with either 4- or 5-star ratings everywhere I look. - Mini is now owned by a bigger company (BMW). This hasn't made them break the Mini heritage and vision, but instead they have been developed and improved on for the modern world. - They do things differently to the mass market. - They're not for everone but don't pretend to be - they're about the fun of driving and confident that what they're doing is pulling in the right direction. - I found out that Minis aren't full of bells and whistles by default, but you add these - for a personalised mini experience. (They are reassuringly expensive which is different to PlusNet, but maybe the exception to prove the rule). What do you think? If you compare PlusNet to a car, is it a Mini or another car altogether? I'd love to hear from everyone - current PlusNet customers or community site readers. Phil Sheard, Emarketing manager @ PlusNet Twitter - www.twitter.com/philsheard (Edit: Mini's *aren't* full of bells of whistles by default, that was a typo. Cheers Martyn)
