Celebrity Big Brother returns to Channel 5 on January 5th for a three week run, and we're delighted to announce that the show will be sponsored by Plusnet Broadband and Home Phone. If you're a fan of the series then you can expect to see us featuring not only on the main programme, but also on sister show 'CBB’s Bit On The Side', the official Facebook site, as well as on mobile and tablet applications. The Launch Night of 2011 Celebrity Big Brother was Channel 5’s highest rating show of 2011 with audiences peaking at 5.6m so this is an excellent opportunity for us to increase awareness about the Plusnet brand. Agostino Di Falco, Partnerships Director, Channel 5 said:
“Celebrity Big Brother will reach more young adults than any other programme in January. The show kick starts Channel 5's year, and it's great to see Plusnet thinking along the same lines in developing this partnership.”
Whilst Nick Rawlings, our very own Commercial Director, had this to say:
“We’re delighted to be kicking-off 2012 with such a cracking TV sponsorship and bringing our brand to a whole new audience.”
For those that love the show, you'll find all the latest Channel 5 and Big Brother news at: http://twitter.com/channel5press http://www.facebook.com/bigbrotheruk http://www.twitter.com/bbuk As for those that loathe it, I suppose you've always got Dancing On Ice! 