Any readers following developments of Google Lively (you'd be hard-pressed not have noticed that we are with our PlusNet 'Lively' Towers) may find this article interesting. Two of the key players in the virtual worlds industry have published their opinions of Google's foray into the scene on their personal blogs Electric Sheep Company CEO Sibley Verbeck had this to say in his blog, "Lively requires the installation of a plug-in, which even the most enticing ad just won’t get that many mainstream users to install in order to interact with a brand on-line." What do you reckon? How off-putting is the the fact that you've got to install a plug-in just to have a dabble? P-j
