For hundreds of years, April 1st has been a day for japes and tomfoolery, and this year Plusnet decided to join in. Riffing off of the new top level domains currently being released by ICANN and our love of all things Yorkshire, we went with a simple announcement about our plan for a new website, Plusnet.yo 
A few people fell for it (probably the ones who hadn’t had their morning coffee yet!), but we were rumbled soon enough. The first person to see through our joke was ‘Reserved’ in the comments of our announcement blog post and a prize is on the way to this observant chap for his swift ability to rumble our faux press release. 
A number of you engaged with us on Twitter and said you loved our efforts – your feedback has been taken on board but you will have to wait and see if this ever becomes of our marketing plan! Adrian Braddy of The Dalesman Magazine and Wave FM’s Nick Piercey also picked up on the story too, although they haven’t yet signed up for t’broadband or t’phone unfortunately (from what we know!) 
Our favourite April Fool gags this year come from Google and Twitter. Google built an interactive Pokémon game into Google Maps, which is good fun! We wonder how many hours it took to put this together? Obviously beyond the capacity of many companies! Twitter also went for something based around recent developments in the online / tech niche. They claimed to be bringing the Twitter Helmet into production soon, to compete with Google Glass and Oculus Rift. We think this would actually be pretty cool – hopefully it’s something they revisit in the future! Read the announcement here. Did you fall for our April Fool? What did you think to Plusnet.yo? And what was the best April Fool you came across on the Internet that day? Let us know your thoughts below!
So, did .yo fall for it?