Tomorrow we’re set to launch a brand new TV ad injecting a bit of light hearted life into our superfast fibre broadband offerings. For those who missed the news last month our fast, and affordable fibre now offers speeds up to eight times faster than conventional copper broadband. This ad premieres tomorrow night during X Factor and will run until 23rd November. Those who follow us on Facebook or Twitter will already have seen the teasers pics we’ve been posting over recent days. For the rest of you, and for those who can’t wait until tomorrow night, help yourself to a early preview by checking out the YouTube vid below ... The new advert, a cross between the blockbuster movies Days of Thunder and Talladega Nights, uses a wide range of characters from an ice cream seller and learner driver, to main character Joe and his dad driving vehicles at high-speed. The advert highlights the benefits of superfast broadband and that more people can get faster speeds with Plusnet Fibre, without having to pay the earth for it.
Our Commercial and Marketing Director, Nick Rawlings, said: “This is the first time we have promoted our fibre product on TV and we’re excited to be introducing an up to 76Mb/s broadband product at this market leading price. Plusnet really wants people to get superfast at a super price!” We’ve made a host of changes to our fibre products recently, including the introduction of a new Plusnet Extra Fibre product, boasting a healthy 250GB usage allowance, download speeds of up to 76Mb/s and upload speeds of 19.5Mbps from just £19.99/month. When we surveyed our early fibre trialists, an impressive 57% told us that this improved fibre product made the internet more integral to their lifestyle than it was already. It’s not just our Extra Fibre product that’s had a bit of a revamp recently either - we’ve also increased the upload speeds of our Value Fibre package from 1.9Mb/s to 9.5Mb/s. What do you think of our new ad and what would you like to see in the next? Let us know by sounding off in the comments below ...