Where the money goes

[#1]

Stick the prices up to spend on sponsorship.
At the start of 2015, Plusnet announced a multi-year sponsorship deal with GP2 and Manor F1 driver, Jordan King. Having spent a successful period in national, European and World Championship Karting, King won the British Formula 3 Championships in 2013 before making his GP2 debut in 2015, finishing fourth in Bahrain

[#2]

I'm guessing that you've seen our blog post?
We've been sponsoring him since back in July. Another community post about it here: http://community.plus.net/forum/index.php/topic,141442.0.html/

[#3]

That indeed is where I saw it. It's pretty damn annoying when you see  the cut back in c/s and unnecessary price rises only to see the money going to sponsorship  of motor racing. Who's daft idea was that?